Founded in 1968, Grande São Paulo Turismo was a pioneering travel agency in Brazil. After just two years of operations, the agency was accredited by the International Air Transport Association (IATA) to issue its own airline tickets.
In 1991, in an effort to provide better quality and faster service to customers, the agency’s offices were automated using the Sabre reservations system.
The leisure travel area at GSP expanded in 2004 with the agency joining the select group that holds the Virtuoso seal, a rigorous American luxury travel association.
In 2017, GSP overhauled its identity, including a new website and new visual communications. This was a response to the natural growth in its corporate culture, influenced by new demands resulting from technological innovation and changes in the behavior of travelers, who now seek increasingly authentic, transformative and customized experiences. GSP Travel and its team offer a balance between a nearly 50-year tradition in the market and the modernity that is expected of a company that deftly renews itself.
GSP Travel. #VIP Yourself.
ABOUT THE CEOs
Born just one year before GSP Travel was founded, Ilan Wallach was predestined for the world of tourism. Used to travelling and observing his father’s routine, it was inevitable that he would inherit a passion for the tourism market.
A perfectionist, creative and a strategist, as a professional Ilan looks ahead of his time while also keeping his feet on the ground – unless he is on a surf board.
Passionate about water sports and exotic landscapes, Ilan is an aficionado of adventures and is always looking for what’s new. Even so, he maintains the tradition built by his father and is known to gather loved ones for a good time together on a family cruise. This is an act that reaffirms the values he was given and honors his father’s advice, which is a motto for his life:
“Travel as a family, enjoy as a family, have fun as a family. But allow yourself a solo trip, since this is the most effective way to know oneself.” Ilan sees the importance of simple things and, most of all, of the relief of feeling that you are in the right place at the right time. And this is the feeling he is looking to provide each of his customers.
For him, there is nowhere in the world that is the same for everyone, and GSP Travel’s mission is to make each person find what is best for them.
“The dream trip is always your next trip. After we fulfill our dream, another one is born for us to keep alive!”
Having received a degree in Hospitality in 1993, Rogê David showed a passion for the world of tourism far before college. When he was a child, he loved to collect airline tickets and imagine trips. His fantasy became a reality after a casual chat in an elevator with Ilan Wallach, who was not only his neighbor since he was a child, but also the son of the founder of GSP Travel.
Rogê started at the company in 1991, when he was just 18, and went through every area imaginable before becoming Ilan’s partner after six months. From that moment on, he witnessed and was a fundamental part of the various changes at the agency. From moving the location of the agency’s offices from Barão de Itapetininga to Brigadeiro Faria Lima to its joining the Virtuoso association in 2004.
Named Most Innovative Travel Designer by Virtuoso in 2017, Rogê loves the world and its contrasts. His taste for tourism ranges from safaris to major cities, but his preference for Africa is obvious when he discusses the country and the warm welcome the Africans have given him every time he has visited the continent.
“One of the most fascinating things to me in this profession is that I learn every day. No day is like another, because that is the world! The world is boundless. The world is dynamic.”
For him, luxury is being at the right place, with the right person, at the right time. That is why he places great value on peaceful moments spent fishing and loves to welcome family and friends for a good churrasco to the sounds of samba.
Extroverted and good-natured, Rogê is demanding and perfectionist enough to put himself in the customer’s place, meeting every need and providing satisfaction before, during and after the trip of their dreams.
SOBRE O FUNDADOR
Born in Israel, Jacques Wallach began working as a young man at the Port of Haifa. There, he came in touch with many nationalities and he built a cosmopolitan identity along with a love for travel thanks to his father, who was a Greco-Roman wrestling champ . The trailblazing DNA he inherited from his dad grew stronger in the 1950s when he was living in New York. In the 1960s, Wallach was convinced by his in-laws that Brazil was the country of the future and he decided to try his luck. A pioneer from the time he landed in the tropics, Jacques began working in the car rental market; but, in 1968 his passion for the world of travel, along with his entrepreneurial spirit, culminated in the founding of one of Brazil’s most successful tourism agencies: Grande São Paulo Turismo.
For many years, Jacques ran the agency with a great deal of energy, ethics and wisdom. His love for the area was what inspired Ilan, his youngest child, who began working at GSP when he was 16. Over time and with the changes in the market, Jacques began to leave GSP in Ilan’s hands. The only thing his father asked was that his successor find a good partner with whom he could share his work, allowing him to spend more time with his family. It was Wallach who suggested Ilan partner with Rogê David, for whom he held in great esteem and in whose character and ability he fully trusted.
In addition to a company that strives for the complete satisfaction and happiness of its travelers, Jacques left a legacy of love and dedication to family.